Established in 1961 as a not-for-profit NGO, The Society for the Aid and Rehabilitation of Drug Abusers (SARDA) provides aid and rehabilitation services for drug abusers, promotes public education against drug abuse, as well as advices the Government and interested parties in the society on drug abuse issues. SARDA sought partnership with the HKDI Design Thinking Team to address new challenges to their service offerings due to societal and cultural changes in the areas of brand and user experience, particularly for their rehabilitation centre for young women.
During the past semester, 120 students from the ‘HD in Visual Communication Design’ programme worked with SARDA on this project to closely examine the brand and user experience of the rehabilitation of young female drug abusers. Students from the ‘Brand Experience’ and ‘User Experience’ modules conducted on-site user research at a rehabilitation centre and had developed design outputs using a ‘gamification’ approach.
Using design thinking methods, SARDA staff, along with the HKDI Design Thinking team as well as colleagues from the Applied Science Discipline and Interdisciplinary Unit completed a four-session design thinking workshop in December 2019. The team identified the pain points of their current service offerings and came up with strategies to address them. With the concerted efforts of both institutions, SARDA will proceed with the rejuvenation of its brand identity, programme development, as well as staff development.